Presenter: Javier Gomez-Lopez, FlavorActiV, Henley-On-
Thames, U.K.
Coauthors: Richard Boughton and Marie Pohler, FlavorActiV,
Henley-On-Thames, U.K.
The United States is seeing explosive growth in beer styles
and brands, which, in turn, has led to thousands more engaged
in brewing, serving, and selling. Meanwhile hundreds of
thousands more consumers are enjoying new beers and
becoming enthusiasts wanting to learn more. Such a contrast
has required new thinking on beer education, both in supply
and consumption, as it is vital to maintain this wave of growth
and choice. This paper will address how our global industry
has and is responding to meet this challenge of educating our
supply chain and reaching the consumer about taste.
Javier Gomez Lopez joined FlavorActiV in 2006 as a global
sensory manager and covers the Spanish and Portuguese
countries in Europe, Latin America, and Africa. He also
looks after the craft brewers market in the United States and
internationally. He has delivered many training courses in
acceptance warehouse release, food and beer matching, train
the trainer, sensory science and statistics. Javier is an expert
in advanced and bespoke training courses, in addition to being
FlavorActiV’s in-house beer sommelier. Javier has recently
played a key role in the development of web validation tools,
making taster management quicker, easier, and more efficient.
Javier has a Ph.D. degree in physical chemistry from Queen’s
University Belfast (2003); he worked as a research fellow at the
university from 2003 to 2006.
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