These recommendations provide tools to help members, speakers, and society leaders successfully share industry information, society news, and professional achievements with your personal connections and the wider Master Brewers social network.
Check out our social media post
templates for best practices!
1. Join/follow the official Master Brewers accounts on all of the social media platforms you use:
2. Keep your posts within the maximum character count of each social media platform (these include the quantity of all letters, spaces, and symbols):
- X (Twitter): 280 Characters
- Instagram: 2,200 Characters
- LinkedIn: 3,000 Characters
- Facebook: 63,206 Characters
3. Use our main hashtag #UnitedWeBrew and any of the below Master Brewers hashtags that relate to the content in your post.
General Hashtags
- #MasterBrewers
- #BrewingScience
- #MasterBrewersofAmerica
Ask the Brewmasters
Bookstore
Conferences
- #20XXMasterBrewers (ex: #2023MasterBrewers for the 2023 Master Brewers Conference)
- #BrewingSummitXXXX
(ex: #BrewingSummit2022)
- #WorldBrewingCongress or WBC20XX
(ex: WBC2024)
- #MidwestTech20XX
(ex. #MidwestTech2023 for the Midwest Technical Conference)
- #EasternTech20XX
(ex. #EasternTech2023 for the Eastern Technical Conference)
-
#SoutheastTech20XX
(ex. #SoutheastTech2023 for the Southeast Technical Conference)
Continuing Education
- #MasterBrewersCourses
- #MasterBrewersEd
- #MasterBrewersWebinar
Podcast
4. When you post relevant research, professional endeavors in the field, or wider industry information, use the hashtag #UnitedWeBrew and tag Master Brewers to share it with our community:
- X (Twitter) group: @masterbrewers
- Instagram: type "@masterbrewers" and select our account
- LinkedIn: type "@Master Brewers" and select our name when it pops up
- Facebook: type "@masterbrewers" and choose the group from the drop-down
5. Like and share/retweet content from official Master Brewers pages to your personal pages/accounts to amplify the message.
- Comment on and reply to posts and responses
- Link directly to the website URL of any Master Brewers source information (podcast, short course, webinar, landing page content, etc.)
- Consider using
bitly.com to shorten long links
6. Don’t forget about our
Master Brewers online community, a social tool for connecting directly to other members!
Set a weekly reminder to visit our community and the Ask the Brewmasters to reply to comments, add your expertise, and start new threads.
7. Contact
MBAAmarketing@scisoc.org for social media assistance at any time.
Social Media Post Templates
The following are templates to use/adapt when posting about various Master Brewers topics:
PLEASE NOTE: all examples are created for X (Twitter). Adjust tags in line with the above information in #4 for posts on other social platforms.
2023 Master Brewers Conference Examples
Click here for social media templates and graphics used in 2023. World Brewing Congress 2024 templates are now available!
Meeting Templates
Attendee:
-
Example: I just registered for @masterbrewers [INSERT COURSE TITLE]! Learn more and register to join me in
[INSERT LOCATION AND DATE(S)] to learn about
[INSERT TOPIC/OBJECTIVES].
[INSERT SHORT LINK] #UnitedWeBrew
In practice: I just registered for @masterbrewers 2023 Brewing & Malting Science Course! Learn more and register to join me online and in Minneapolis starting Sept. 29 to learn about malting processes, safety, and more. bit.ly/XXXXXXX #UnitedWeBrew
Speaker & Presenter:
Example: I’m looking forward to the @masterbrewers
[INSERT COURSE TITLE] in
[INSERT LOCATION AND DATE(S)]! I’m presenting on
[INSERT SESSION TITLE]. Register today to learn about
[INSERT TOPIC].
[INSERT SHORT LINK] #UnitedWeBrew
In practice: I’m looking forward to the @masterbrewers 2023 Brewing & Malting Science Course, online and in Minneapolis, starting Sept. 29! I’m presenting on Brewing Microbiology. Register today to learn everything you need to know about the science of beer.
bit.ly/XXXXXXX #UnitedWeBrew
Sponsor:
Example: We are proud to support @masterbrewers by sponsoring the
[INSERT COURSE TITLE]. We can’t wait to connect with everyone in the #BrewingScience community on
[INSERT DATE(S)] in
[INSERT LOCATION]! Register now:
[INSERT SHORT LINK] #UnitedWeBrew
In practice: We are proud to support @masterbrewers by sponsoring the 2023 Brewing & Malting Course. We can’t wait to connect with everyone in the #BrewingScience community starting Sept. 29! Register now: bit.ly/XXXXXXX #UnitedWeBrew
Speaker & Presenter:
Example: I’m excited to present the @masterbrewers webinar
[INSERT WEBINAR TITLE] on
[INSERT DATE]! Register today to learn
[INSERT LEARNING OBJECTIVE]:
[INSERT SHORT LINK] #UnitedWeBrew
In practice: I’m excited to present the @masterbrewers webinar “Oxidation, Dissolved Oxygen, and the Traumatic Life of Your Beer After Leaving the Brewery” on April 17! Register today to learn how to minimize the impact of oxidation on the quality of your packaged beers: bit.ly/XXXXXXX #UnitedWeBrew
Sponsor:
Example: We are proud to support @masterbrewers by sponsoring the webinar
[INSERT WEBINAR TITLE] on
[INSERT DATE]. Connect with the #BrewingScience community and learn
[INSERT LEARNING OBJECTIVE]! Register now:
[INSERT SHORT LINK] #UnitedWeBrew
In practice: We are proud to support @masterbrewers by sponsoring the webinar “Oxidation, Dissolved Oxygen, and the Traumatic Life of Your Beer After Leaving the Brewery” on April 17! Connect with the #BrewingScience community and learn how to minimize the impact of oxidation on the quality of your packaged beers: bit.ly/XXXXXXX #UnitedWeBrew
Social Media Post Examples
The following social media posts are good examples of the above recommendations in practice.
